Barnardo's Launches Teletubbies Partnership | Ampersand
 

   


 
 



2017.01.04 11:00:29
tracey

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Leading children’s charity Barnardo’s is launching an exciting new partnership with the universally adored TV show Teletubbies.  Next year Barnardo’s hopes shoppers and fundraisers will go “Laa-Laa” for the collaboration and raise valuable funds for vulnerable children.

From May 2017, shoppers will be able to buy special Tinky Winky, Dipsy, Laa-Laa and Po limited edition merchandise from Barnardo’s shops across the UK to help support disadvantaged children in the UK.

The Teletubbies, who are celebrating 20 years of big hugs in 2017, will also be supporting the Barnardo’s Big Toddle, the largest annual fundraising event for under five year-olds, which is marking its 20th birthday too.

Javed Khan, Barnardo’s Chief Executive, said: “We’re delighted to announce our new partnership with Teletubbies next year. 2017 is going to be a very exciting year for Barnardo’s and we’re thrilled Teletubbies will be a part of that.”

Charlotte Hill, Teletubbies’ Senior Brand Manager at DHX Brands, said: “Teletubbies celebrates play, love and laughter, so working with the UK’s leading children’s charity that helps to improve vulnerable children’s lives is a natural fit for the brand.”

Teletubbies returned to television with a brand new series last year.  Multi award-winning, Teletubbies is designed to encourage young children to watch television creatively. Full of fun and exploration, it inspires confidence and curiosity and nurtures childhood development. A second series of the new-look Teletubbies will launch on CBeebies next year.

For more information about the work Barnardo’s does, please visit www.barnardos.org.uk

Ends

Notes to editors

Barnardo’s

Barnardo’s is marking its 150th anniversary in 2016. Thomas Barnardo’s vision was for no child to be turned away from the help they need. During its 150 year history the charity has helped transform the lives of millions of disadvantaged children in the UK, and continues to help families to build a better future. Last year 248,000 children, young people and families were supported by Barnardo’s through more than 996 services across the UK, such as young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes.

Visit www.barnardos.org.uk to find out more. Registered charity No. 216250 and SC037605

Teletubbies characters and logo © 2016 and TM DHX Worldwide Limited. Licensed by DHX Worldwide Limited. All rights reserved.

About DHX Brands


DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and managing high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes TeletubbiesTwirlywoosIn the Night GardenYo Gabba Gabba!Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.

Louis Kennedy – Delivering Cause-Related Solutions

Louis Kennedy, instrumental in bringing Teletubbies and Barnardo's together, helps the world’s leading brands, retailers and licensors achieve extraordinary results through CSR consultancy and Cause-Related Marketing. The agency identifies innovative strategic opportunities and connects relevant partners, building brand awareness and consumer loyalty. Louis Kennedy’s campaigns have raised over £200 million for good causes since 2001. To learn more about Louis Kennedy visit www.louiskennedy.com

 

http://www.louiskennedy.com/news/92/90/Barnardo-s-launches-exciting-new-Teletubbies-partnership



  
 




































 
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